About Us

Our Story

Botanical Rose is a floristry business based in Cheltenham owned by Rosie and Ryan Williams.

Rosie has always loved flowers, along with having a passion for designing and making things. It was in the run up to getting married (surrounded by lots of flowers!) that Rosie decided to pursue a career in floristry. She moved from a career in teaching, working in florists initially while studying Floristry before starting Botanical Rose.

Our Mission

Our mission is to provide high quality, professionally designed flowers in a convenient, sustainable way.

  • High quality – Rosie Williams is professionally trained at Moreton Morell floristry college. Each design is based around the current season, and encompasses the latest trends in the floristry industry.
  • Convenience – We save you time by designing bouquets up front. This creates a much faster customer journey. We are accessible by social media and email 24/7, and we offer free delivery with all orders, meaning no need to travel, either to order or collect.
  • Sustainability – This is achieved through reduction of flower waste, a big factor in the floristry industry. We achieve this through two initiatives – first we ask for pre-orders, so we can better manage the quantities of flowers ordered. Secondly each batch of orders will be centred around a central colour scheme, reducing the variety of flowers held in stock at any time. Which means we put more value into every bouquet.